Il digital Audio Advertising è un canale sempre più interessante per comunicare. Sia per il basso affollamento sia perché, come riportato nella Guida che IAB Italia ha recentemente pubblicato (e che potete scaricare qui: iab-italia-la-guida-sul-digital-audio-advertising-2017-1: ) “la fruizione di contenuti Digital Audio è individuale: si ascolta in cuffia, stimola l’ascoltatore a usare la propria immaginazione creando un’ineguagliabile intimità, si connette profondamente con la sua personale esperienza di vita. In questo contesto, “native” per definizione, gli spot vengono inseriti nel flusso dei contenuti senza interferire con la User Experience sfruttando un’audiability fisiologicamente elevata.”
Qui sotto trovate l’annuncio dell’accordo che Mediamond ha siglato con AdsWizz, grazie al quale viene ampliato l’inventory di MAX, l’offerta di advertising Audio Digitale che abbiamo lanciato lo scorso aprile.
AdsWizz, the leading technology provider of advertising solutions for the digital audio industry today announced that Mediamond, the largest Media Sales House in Italy has selected AdsWizz’s audio-centric products for all direct and programmatic sales across all their web radios and podcasts. This extensive collaboration is paving the way for the first programmatic audio campaigns in Italy across MAX (Mediamond Audio Exchange), significantly improving the buying and selling of digital audio in the Italian market.
With 37% of the Italian audience listening to music online* (with over 50% of users 14-29 years old), and radio developing new content via apps and podcasts, digital audio is an increasingly effective channel for advertisers and other demand partners to reach target audiences.
“Selecting AdsWizz’s ad tech suite is part of Mediamond’s initiative to develop and lead Italy’s audio market,” said Davide Mondo, CEO of Mediamond. “We are excited to fully implement programmatic audio to complete our existing programmatic offer.”
Mediamond is now fully operational with the following AdsWizz products:
• AudioServe, the ad serving solution that manages and optimizes advertising campaigns;
• AudioMax, the server side header bidder to connect and manage programmatic demand sources;
• AudioMetrix, the Saas based audience analytics platform, which provides precise and measured information.
Additionally, Mediamond will be representing AdsWizz’s AdWave Marketplace, the largest and fastest growing audio ad marketplace in the world, opening its entire inventory for all demand partners in Italy today.
“We are delighted to partner with Mediamond,” said Alexis van de Wyer, CEO of AdsWizz. “They are an ideal partner for the development of the digital audio market in Italy. We look forward to working together to raise awareness with advertisers and demonstrate how digital audio can very effectively deliver the right message to engaged consumers.”
* Source: 2016 Censis study
AdsWizz is the leading technology provider of advertising solutions for the digital audio industry. The company seamlessly connects the digital audio advertising ecosystem with its suite of platforms and software solutions. AdsWizz provides leading audio publishers with its advanced server-side and client-side insertion software, and with its audio-centric adserving and supply-side platforms. AdsWizz also operates the largest premium audio marketplace and provides ad networks and programmatic trading desks with solutions to effectively trade online audio inventory. AdsWizz powers the world’s leading digital ad-sale houses, advertisers, and audio publishers. The company is based in San Mateo, California with teams in Europe, Latin America and Asia. For more information, visit us at http://www.AdsWizz.com/.